A company ignores differences among buyers and offers only one product line and presents it with the same communication,pricing,and distribution strategies to all potential buyers.This company is most likely to be using which of the following targeting strategies?
A) mass marketing
B) cause-related marketing
C) individualized marketing
D) micromarketing
E) differentiated marketing

Question

Quizplus · Accepted Answer

A) Companies that practice undifferentiated marketing (also known as mass marketing) ignore differences among buyers and offer only one product or product line and present it with the same communication, pricing, and distribution strategies to all potential buyers.

A Company Ignores Differences Among Buyers and Offers Only One