Question 1

When Pepsi introduced its FruitWorks product line during spring break in Panama City, Florida and South Padre Island, Texas it gave out free samples and provided free rides on Pepsi trucks. Pepsi was practicing event marketing.

Accepted Answer

Pepsi's actions of giving out free samples and providing free rides on Pepsi trucks during spring break in Panama City, Florida and South Padre Island, Texas suggest that they were engaging in event marketing.

Question 2

Internal sales promotion efforts target salespeople and employees that handle customer complaints.

Accepted Answer

Internal sales promotion efforts are designed to motivate and incentivize salespeople and customer service representatives to increase their performance and provide better customer experiences. These efforts can include recognition programs, training and education, incentive programs, and bonuses or commissions tied to specific sales goals or metrics. By engaging and motivating these employees, businesses can improve their overall sales and service effectiveness, leading to increased revenue and customer satisfaction.

Question 3

Viral marketing describes everything from paying people to say positive things on the Internet to schemes where consumers get commissions for directing friends to specific websites.

Accepted Answer

Viral marketing encompasses a wide range of strategies, including incentivizing individuals to promote products or services online.

Question 4

Internal sales promotion efforts include training for salespeople and participation at trade shows where salespeople can meet potential customers.

Accepted Answer

Internal sales promotion efforts refer to actions taken within the company to promote sales, such as training for salespeople and participation at trade shows.

Question 5

The popularity of the Internet has severely reduced the importance and effectiveness of word-of-mouth promotion.

Accepted Answer

While the Internet has increased the speed and reach of communication, word-of-mouth promotion remains an important and effective marketing strategy. People still value recommendations from friends, family, and colleagues, and social media has made it easier for them to share their experiences and opinions with others. In fact, online reviews and testimonials can even enhance word-of-mouth promotion by providing potential customers with a broader range of perspectives and feedback.

Question 6

Trade shows represent sales promotion programs designed to create product enthusiasm from distributors and dealers.

Accepted Answer

Trade shows are events where companies showcase their products and innovations to potential distributors and dealers. The goal is to create excitement and interest in the products, leading to increased sales and distribution. Therefore, trade shows can be considered a part of sales promotion programs.

Question 7

Anything that encourages people to talk favorably about an organization may be effective word-of-mouth promotion.

Accepted Answer

This statement is true. Positive word-of-mouth promotion is often one of the most effective forms of marketing, and anything that encourages people to talk positively about an organization can help increase brand awareness and reputation.

Question 8

While testimonials effectively promote products to new customers, they are not effective in reaching existing customers.

Accepted Answer

Testimonials can still be effective in reaching existing customers as they can serve as reminders of the benefits of the product or service and can help strengthen customer loyalty.

Question 9

Because customers eventually lose interest, businesses achieve the best results when they use sales promotion activities on a limited and irregular basis.

Accepted Answer

This statement is not entirely true. Sales promotion activities can be effective in generating short-term interest and sales, but they should be used strategically and in conjunction with other marketing efforts. Overuse of sales promotions can lead to a decrease in brand value and customer loyalty. It is important for businesses to find a balance between using sales promotions to attract new customers and maintaining customer relationships through ongoing marketing efforts.

Question 10

Multilevel selling schemes that reward consumers for directing other consumers to specific websites represent an example of viral marketing.

Accepted Answer

Multilevel selling schemes that reward consumers for directing other consumers to specific websites use the power of word-of-mouth and social influence to spread information about a product or service, which is a fundamental concept of viral marketing.

Question 11

It's just as important to generate employee enthusiasm about a product as it is to attract potential customers.

Accepted Answer

If employees are enthusiastic about a product, they are more likely to promote it effectively to customers, leading to increased sales and a positive company image. Additionally, enthusiastic employees may also be more committed to their work and willing to go above and beyond for the company.

Question 12

Virtual trade shows are not effective at promoting tangible goods therefore they promote services rather than tangible products.

Accepted Answer

Virtual trade shows can still be effective at promoting tangible goods through virtual product demonstrations, videos, and interactive elements. While services may also benefit from virtual trade shows, it does not mean that tangible products are ineffective.

Question 13

The use of coupons and sales contests represent internal public relations and sampling activities.

Accepted Answer

Coupons and sales contests are marketing and promotional activities aimed at increasing sales and customer engagement, not internal public relations or sampling activities.

Question 14

A number of businesses utilize a strategy that pays people to generate favorable word-of-mouth promotion.

Accepted Answer

This strategy is known as influencer or referral marketing, and it involves compensating individuals (influencers or customers) for promoting a product or service on their social media platforms or through their personal networks.

Question 15

Effective sales promotion efforts focus exclusively on external audiences such as dealers and consumers, since they ultimately decide the fate of a product.

Accepted Answer

The answer of Effective sales promotion efforts focus exclusively on...

Question 16

As a salesperson for an electrical contractor, Greg is included as part of the target audience for sales promotions from his own company.

Accepted Answer

As a salesperson for an electrical contractor, Greg is part of the target audience for sales promotions from his own company as he may need to sell these services to his clients.

Question 17

The most effective sales promotion programs target customers, rather than employees and marketing intermediaries.

Accepted Answer

The answer of The most effective sales promotion programs target...

Question 18

Sales promotion efforts such as trade shows aimed at distributors and dealers are intended to generate their enthusiasm for a firm's products.

Accepted Answer

Sales promotion efforts such as trade shows are generally aimed at generating enthusiasm among distributors and dealers for a company's products.

Question 19

Sampling represents a quick and effective way to demonstrate a product's superiority at the time when consumers are making a purchase decision.

Accepted Answer

Sampling allows consumers to try a product before making a purchase, which can help demonstrate its superiority over other options and encourage the consumer to make the purchase.

Question 20

A testimonial represents communication from a customer that praises a firm's products.

Accepted Answer

A testimonial is a written or spoken statement from a customer that expresses satisfaction with a company's product or service. It is often used by companies as a marketing tool to promote their brand and credibility.

Quiz 16: Using Effective Promotions