The most dramatic global change likely to affect the marketing success of most firms is the:

Question

Quizplus · Accepted Answer

The widespread growth of the Internet has fundamentally changed the way firms market to customers, opening up new channels for communication and changing consumer behavior. This has a significant impact on the marketing success of most firms. The other options may also have an impact on marketing success, but to a lesser degree.

The Most Dramatic Global Change Likely to Affect the Marketing