A backward-looking form of evaluation which focuses on results of a campaign just completed is called
A) ongoing evaluation
B) summative evaluation
C) formative evaluation
D) managerial evaluation
Correct Answer:
Verified
Q1: The method of evaluation that includes informal
Q2: Public relations researcher Walter K. Lindenmann found
Q3: Which of the following IS NOT one
Q4: Which of the following methods of evaluative
Q5: If your organization's message appears twice in
Q6: The "one and a half" rule is
Q7: In evaluative research, the term for an
Q8: Making before-and-after comparisons is difficult because
A) the
Q9: A forward-looking form of evaluation which uses
Q11: In evaluating communications programs entered in PRSA
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