In evaluating communications programs entered in PRSA and IABC competitions, judges are likely to consider which of the following the most important?

Question

Quizplus · Accepted Answer

Effective use of money spent is often considered the most important factor because it reflects the efficiency and impact of the communications program, demonstrating how well resources were utilized to achieve the program's objectives.

In Evaluating Communications Programs Entered in PRSA and IABC Competitions