The "One and a Half" Rule Is a Theory That

The "one and a half" rule is a theory that states

A) public relations professionals are one and a half times as smart as journalists and should therefore be paid one and a half times as much
B) audiences attach more credibility to paid advertising than conventional news coverage by that ratio)
C) audiences attach more credibility to conventional news coverage than paid advertising by that ratio)
D) it takes more money to reach an audience through print media than through broadcast media by that ratio)
E) it takes more money to reach an audience through broadcast media than through print media by that ratio)