If your organization's message appears twice in a publication with a circulation of 24,000, those 48,000 potential opportunities to reach audience members are known as

Question

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Media impressions refer to the number of times an advertisement or any form of communication is displayed or encountered by members of the audience. In this context, the 48,000 opportunities to reach audience members due to the message appearing twice in a publication with a circulation of 24,000 are considered media impressions.

If Your Organization's Message Appears Twice in a Publication with a Circulation