Tourism products, such as family getaway or adventure trips, are developed to meet the needs and preferences of those people who place a high value on spending time with their family or enjoy new experiences. This market segmentation technique is referred to as:

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Psychographic segmentation involves dividing a market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This technique is used to tailor products like family getaways or adventure trips to meet the specific interests and preferences of target customers, such as those who value family time or seek new experiences.

Tourism Products, Such as Family Getaway or Adventure Trips, Are