Starbucks has an agreement with Pepsi Co. through which Pepsi distributes Starbucks' coffee drink, Frappucino, to grocery stores and other retail outlets. This is an example of a(n):
A) strategic channel alliance.
B) exclusive distribution.
C) dual distribution.
D) horizontal channel integration.
E) channel leadership.

Question

Quizplus · Accepted Answer

This is an example of a strategic channel alliance, where two companies collaborate to distribute products, leveraging each other's strengths and distribution networks.

Starbucks Has an Agreement with Pepsi Co