The major levels of intensity at which a company can choose to distribute its products are distribution.
A) vertical and horizontal
B) cooperative, conflicting, and integrated
C) strategic, extensive, and exclusive
D) selective, cooperative, and conflicting
E) exclusive, selective, and intensive

Question

Quizplus · Accepted Answer

The major levels of intensity for distribution are exclusive, selective, and intensive. Exclusive distribution involves limited outlets, selective distribution uses a few selected outlets, and intensive distribution aims for maximum coverage.

The Major Levels of Intensity at Which a Company Can