Sellers that emphasize distinctive product features to encourage brand preferences among customers are practicing:
A) product competition.
B) non-price competition.
C) demand-based pricing.
D) price competition.
E) supply-based pricing.

Question

Quizplus · Accepted Answer

Non-price competition focuses on differentiating products through unique features, quality, or brand image rather than competing on price.

Sellers That Emphasize Distinctive Product Features to Encourage Brand Preferences