Running a big sale in order to generate enough cash flow to pay creditors is typical in a situation in which a firm's primary pricing objective is to:
A) maintain the status quo.
B) increase profit.
C) survive.
D) increase market share.
E) recover.

Question

Quizplus · Accepted Answer

When a firm's primary pricing objective is to survive, it may run a big sale to generate enough cash flow to meet its immediate financial obligations, such as paying creditors.

Running a Big Sale in Order to Generate Enough Cash