A market share objective:
A) is not recommended when sales for the total industry are declining.
B) is not especially useful when sales for the total industry are increasing.
C) is not especially useful when sales for the total industry are flat.
D) can be used primarily in an industry where total sales are increasing.
E) can be used effectively whether total industry sales are rising or falling.

Question

Quizplus · Accepted Answer

A market share objective can be used effectively regardless of whether total industry sales are rising or falling, as it focuses on increasing a company's portion of the market relative to competitors.

A Market Share Objective