Gambrel Designs thinks its new product, the Automatic Dog Walker, will have a short product life cycle. Therefore, its marketing department sets its primary pricing objective as:
A) market share.
B) cash flow.
C) profit.
D) product quality.
E) status quo.

Question

Quizplus · Accepted Answer

For a product with a short life cycle, the primary pricing objective is often cash flow, as the company aims to quickly recover its investment and generate revenue before the product becomes obsolete.

Gambrel Designs Thinks Its New Product, the Automatic Dog Walker