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The Pillsbury Company Defines All Individual Consumers Who Are Purchasers

Question 34

Multiple Choice

The Pillsbury Company defines all individual consumers who are purchasers of flour as its target market. It also defines all businesses that purchase flour as its target market. Which targeting strategy would be most appropriate in this case?


A) Concentrated
B) Undifferentiated
C) Wide appeal
D) Differentiated
E) Clustered

Correct Answer:

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