The ProMark Company manufactures a pencil that is about five inches long and has no eraser. It sells the product primarily to golf courses and universities. Which of the following targeting strategies has been implemented by this company?
A) Extensive targeting strategy
B) Concentrated targeting strategy
C) Undifferentiated targeting strategy
D) Intensive targeting strategy
E) Differentiated targeting strategy

Question

Quizplus · Accepted Answer

The ProMark Company is using a concentrated targeting strategy by focusing on specific market segments, namely golf courses and universities, rather than targeting a broad audience.

The ProMark Company Manufactures a Pencil That Is About Five