The total amount of a product that customers will purchase within a specified period at a specific level of industry- wide marketing activity is the .
A) competitor sales potential
B) sales objective
C) forecasted sales
D) company sales potential
E) market potential

Question

Quizplus · Accepted Answer

Market potential refers to the total amount of a product that customers will purchase within a specified period at a specific level of industry-wide marketing activity.

The Total Amount of a Product That Customers Will Purchase