Nathan, the manager at a local recreational vehicle store, Off-Road Rage, believes the next two years will be difficult because of an economic recession. Using this forecast, he determines the effect on the industry's market potential and then estimates how his company's potential sales will look based on this outlook. This manager is using a approach to estimate sales potential.
A) breakdown
B) recessionary
C) buildup
D) pyramid
E) dimensional

Question

Quizplus · Accepted Answer

Nathan is using a breakdown approach, where he starts with the overall market potential and then breaks it down to estimate his company's potential sales.

Nathan, the Manager at a Local Recreational Vehicle Store, Off-Road