The sales forecasting method that involves making a product available to buyers in one or more test areas and measuring purchases and consumer responses to the product, distribution, promotion, and price is called .
A) a market test
B) regression analysis
C) trend analysis
D) a survey
E) the Delphi technique

Question

Quizplus · Accepted Answer

A market test involves introducing a product in a limited area to gauge consumer response and sales potential before a wider release.

The Sales Forecasting Method That Involves Making a Product Available