Katy Ramirez is a marketer for a company that produces in-ground swimming pools. When forecasting company sales, she finds a direct association between past sales and per capita income. Which sales forecasting technique is being implemented by Katy?
A) The Delphi technique
B) Executive judgment
C) Time series analysis
D) Market tests
E) Regression analysis

Question

Quizplus · Accepted Answer

Regression analysis is used to identify the relationship between a dependent variable (sales) and one or more independent variables (per capita income).

Katy Ramirez Is a Marketer for a Company That Produces