The Sara Lee Company is attempting to forecast sales for a new ice cream cake. To come up with an accurate forecast, Sara Lee places the product in Atlanta supermarkets for a period of four months. In this instance, Sara Lee is the forecasting method of .
A) time series analysis
B) market test
C) executive judgment
D) regression analysis
E) survey

Question

Quizplus · Accepted Answer

Market test is a forecasting method that involves placing a new product in a limited number of markets to gauge consumer response.

The Sara Lee Company Is Attempting to Forecast Sales for a New