Alpeco Inc., a manufacturer of motorcycles, helps to foster strong relationships between riders and their motorcycles. Alpeco's rivals will find it difficult to mimic this in the foreseeable future. In this scenario, Alpeco Inc. has a(n) over its competitors.
A) effective competitive advantage
B) controllable advantage
C) comparative advantage
D) absolute advantage
E) sustainable competitive advantage

Question

Quizplus · Accepted Answer

Alpeco Inc. has a sustainable competitive advantage because it has created a unique value through fostering strong relationships between riders and their motorcycles, which is difficult for competitors to replicate.