The Evergreen Corporation conducts a SWOT analysis of its competition, and sees a marketing opportunity for its new Evergreen restaurant. It develops its marketing plan to include the type of products it will sell, the location for the restaurant, and the pricing it will use. Evergreen's plan includes a marketing objective to make a profit of 5% in the first year of operation. So far, the owners of the Evergreen restaurant have eliminated a key piece of the marketing plan, which is .
A) specifying how they will achieve their marketing objective
B) how they will address their competitors' prices
C) coming up with a quantitative measure for their objective
D) developing a qualitative measure for their objective
E) assessing their weaknesses

Question

Quizplus · Accepted Answer

The key piece missing from the marketing plan is specifying how they will achieve their marketing objective. They have set an objective (5% profit in the first year) but have not detailed the strategies or actions needed to reach that goal.

The Evergreen Corporation Conducts a SWOT Analysis of Its Competition