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According to the Boston Consulting Group, Question Marks Are Characterized

Question 45

Multiple Choice

According to the Boston Consulting Group, question marks are characterized as products:


A) that have a small share of the market and that require large amounts of cash to build market share.
B) that have a dominant share of the market and good prospects for growth.
C) that typically generate more cash than is required to maintain market share.
D) that have a dominant share of the market, but low prospects for growth.
E) that are found in established markets and that generate substantial profits.

Correct Answer:

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