All marketing mix decisions must have two characteristics: consistency and .
A) flexibility
B) rigidity
C) irregularity
D) variability
E) resistance

Name: All marketing mix decisions must have two characteristics: consistency and . A) flexibility B) rigidity C) irregularity D) variability E) resistance
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Question

Quizplus · Accepted Answer

Marketing mix decisions need to be consistent to maintain a coherent strategy, but they also need flexibility to adapt to changing market conditions and consumer needs.

All Marketing Mix Decisions Must Have Two Characteristics: Consistency and