Zeon Corporation's partnership with Alcove Inc., a global courier delivery service company, has given it an edge over its rivals in the printing, faxing, and delivery market. Since this partnership can't be easily copied by the competition, it represents a(n) .
A) market opportunity
B) sustainable advantage
C) strategic window
D) absolute advantage
E) performance standard

Question

Quizplus · Accepted Answer

The partnership provides Zeon Corporation with a sustainable advantage because it is a unique collaboration that competitors cannot easily replicate, giving Zeon a long-term competitive edge.

Zeon Corporation's Partnership with Alcove Inc