If Orca Motor Company, an American multinational automaker, measured and evaluated the quality of its goods, services, and processes as compared with those of the best-performing companies in the automobile industry, it would be engaging in the process of:
A) total quality management.
B) internal marketing.
C) external marketing.
D) SWOT analysis.
E) benchmarking.

Question

Quizplus · Accepted Answer

Benchmarking is the process of comparing one's business processes and performance metrics to industry bests or best practices from other companies.

If Orca Motor Company, an American Multinational Automaker, Measured and Evaluated