The marketing plan:
A) is a plan of all the aspects of an organization's business strategy.
B) provides varied marketing visions for the firm and is the basis for external communications.
C) is a written document that specifies the marketing activities to be performed to implement and evaluate the organization's marketing strategies.
D) is generally inaccessible and is not usually shared with all key employees.
E) is designed to specify not only marketing but all other functional areas of business activities as well.

Question

Quizplus · Accepted Answer

A marketing plan is a written document that outlines the marketing activities to be performed to implement and evaluate the organization's marketing strategies.

The Marketing Plan