J.C. Penney is presently involved in a process of assessing marketing opportunities and resources, determining marketing objectives, redefining marketing strategies, and developing guidelines for implementation and control. It is evident, then, that J.C. Penney is involved in the process of:
A) benchmarking.
B) marketing planning.
C) total quality management.
D) SWOT analysis.
E) market capitalization.

Question

Quizplus · Accepted Answer

J.C. Penney is engaged in marketing planning, which involves assessing opportunities and resources, setting objectives, redefining strategies, and developing implementation and control guidelines.

JC Penney Is Presently Involved in a Process of Assessing