The director of marketing for Coby tapes tells the rest of the management team, "When it comes to our transparent packaging tape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market". This strategy indicates that the packaging tape unit falls into which one of the following classifications?
A) Problem child
B) Star
C) Cash cow
D) Dog
E) Question mark

Question

Quizplus · Accepted Answer

The packaging tape unit is classified as a "Cash cow" because it generates funds that are used to support other ventures, indicating it has a strong market position and generates steady cash flow.

The Director of Marketing for Coby Tapes Tells the Rest