Andromeda Corp.'s new shampoo, Pearl, is faltering badly in the market. Andromeda's marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. Andromeda's marketing director, Carolyn Willis, said that the problem is that Pearl has the most poorly written she has ever seen.
A) marketing plan
B) competitive plan
C) implementation plan
D) media schedule
E) product specification sheet

Question

Quizplus · Accepted Answer

A marketing plan outlines the marketing strategy, tasks, timelines, and resources needed for a product, which are the areas where Andromeda Corp. is experiencing issues.