Which of the following is not a purpose of the marketing plan?
A) Communicating internally with employees
B) Assigning tasks and responsibilities for implementation
C) Specifying the allocation of resources
D) Monitoring the performance of a marketing strategy
E) Serving as a contract with the customer

Question

Quizplus · Accepted Answer

A marketing plan is an internal document used to guide marketing efforts and strategies, not a contract with customers.

Which of the Following Is Not a Purpose of the Marketing