Entrepreneurs should not initially consider their resources and capabilities when first developing their marketing strategies.
Correct Answer:
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Q2: Customer acquisition and retention are the core
Q3: Marketing communications convey messages to the market;
Q4: The marketing of products and services are
Q5: The scope of marketing ranges only from
Q6: Marketing is at the heart of an
Q7: New ventures cannot survive in competition with
Q8: Intuition, personal expertise and passion are usually
Q9: During the introduction phase of the product
Q10: Many entrepreneurs rely heavily on their cash
Q11: New ventures must differentiate their product or
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