Prior to designing and configuring a customer benefit package, a firm should understand and develop its:
A) goods, services, and process design in detail.
B) processes and service encounter design.
C) strategic mission and competitive priorities.
D) marketplace deployment techniques.

Question

Quizplus · Accepted Answer

In order to design and configure a customer benefit package, a firm must first understand its strategic mission and competitive priorities. This knowledge will guide the selection and design of goods, services, and processes, as well as help determine the best marketplace deployment techniques to reach its target customers. While B and D are important aspects of service design, they alone are not sufficient for creating a customer benefit package.

Prior to Designing and Configuring a Customer Benefit Package, a Firm