__________focuses on the interaction, directly or indirectly, between the service provider(s) and the customer.
A) Service process design
B) Service-encounter design
C) Lean servicescape design
D) Customer benefit package design

Question

Quizplus · Accepted Answer

Service-encounter design specifically focuses on designing the interactions between the service provider and the customer, with the goal of improving the overall customer experience. Service process design, lean servicescape design, and customer benefit package design may all play a role in shaping the service encounter, but they do not directly address the interaction between service provider and customer in the same way.

__________Focuses on the Interaction, Directly or Indirectly, Between the Service