Brett Manages a Sales Force That Sells Laboratory Supplies to Companies

Brett manages a sales force that sells laboratory supplies to companies and university science labs. He wants to implement a reward program for high performance. Any rep whose territory bills over $500,000 in sales will win a trip for two to a Caribbean island. Last year the high billing territory made $400,000 in sales. As his outside consultant on the rewards program project, you suggest that he ask around to make certain that this is something the reps would enjoy. Your other advice is

A) to make certain the payout threshold is sufficiently high so that very few reps will be able to reach the sales goal.
B) if after several months into the sales contest it appears that several reps are over halfway to meeting this goal, there may be a need to increase the payout threshold.
C) that monetary rewards are never motivators.
D) to consider whether the sales reps believe that this reward is attainable.