Brad, an employee for a sports marketing firm, feels he has been treated unfairly by the organization. He helped three other employees organize a series of successful street soccer tournaments all around the country. While the other employees were given a bonus and corporate recognition, his efforts were ignored. According to equity theory, Brad is likely to respond by

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Equity theory states that if employees perceive inequity, they will try to reestablish equitable exchanges of their efforts and their rewards. A common reaction is to reduce efforts on future projects.

Brad, an Employee for a Sports Marketing Firm, Feels He