Even though a product may be superior in the laboratory, the consumer may not perceive it to be superior.What type of testing should be used to test this hypothesis

Question

Quizplus · Accepted Answer

Blind-use testing involves giving the product to consumers without revealing the brand or any information about the product. This eliminates any biases that the consumer may have based on brand reputation or marketing. Therefore, blind-use testing is the best choice to test the hypothesis that consumer perception may not match laboratory superiority.

Even Though a Product May Be Superior in the Laboratory