The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer ________.
A)short-run costs
B)short-run benefits
C)long-run welfare
D)long-run costs
E)long-run reputation

Question

Quizplus · Accepted Answer

The societal marketing concept aims to balance consumer wants with the long-term welfare of society. This means considering the impact of marketing on individuals, society, and the environment in the long run. Therefore, option C, long-run welfare is the best choice. Options A and B only consider the short-term impact, while options D and E do not encompass the consumer perspective.

The Societal Marketing Concept Seeks to Establish a Balance Between