Companies can build customer relationships at many levels,depending on the nature of the target market.Hence,a company with few customers and high margins is most likely to seek to develop ________ with key customers.
A)full partnerships
B)basic relationships
C)selective relationships
D)categorical partnerships
E)community relationships

Question

Quizplus · Accepted Answer

Since the company has few customers but high margins, it is likely that each customer is very valuable to the company. Therefore, the company would want to have a deeper level of relationship with these key customers through full partnerships, in which they can work closely together to optimize value for both parties. Basic or selective relationships may not be enough to fully capture the potential benefits of such partnerships. Categorical partnerships and community relationships may not be the most suitable options given the specific characteristics of the target market.

Companies Can Build Customer Relationships at Many Levels,depending on the Nature