Ellis,a marketing manager at a regional chain restaurant,has decided to create a contest calling for customers to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Ellis' plan is an example of ________ marketing.
A)consumer-generated
B)sustainable
C)customer club
D)differential
E)mass

Question

Quizplus · Accepted Answer

Consumer-generated marketing involves customers creating and sharing marketing content for a brand or organization. Ellis' plan for customers to create commercials fits this description.

Ellis,a Marketing Manager at a Regional Chain Restaurant,has Decided to Create