Which of the following is a potential drawback of advertising on or attempting to influence content on a blog?
A)Advertising on a blog is typically very expensive.
B)It is difficult to use blogs to reach highly targeted audiences.
C)The content of a blog is difficult to control.
D)Blogs are losing popularity as there is not enough activity on them by consumers.
E)Blogs do not provide the kind of personalized medium that today's marketers want.

Question

Quizplus · Accepted Answer

Unlike traditional media, blogs give much more control to their individual authors over the content that they publish. As a result, it is not possible for advertisers to fully control the content of a blog or guarantee that their advertisements will be viewed in a positive light. This alone can be a potential drawback of advertising on or attempting to influence content on a blog.

Which of the Following Is a Potential Drawback of Advertising