Using a focus group to stay abreast of the words and phrases consumers use when describing products to improve communications about those products or services achieves what objective?
A)Understand consumer vocabulary
B)Reveal consumer needs,motives,perceptions,and attitudes
C)Idea generation
D)Understand findings from quantitative studies

Question

Quizplus · Accepted Answer

The objective of using a focus group to stay abreast of the words and phrases consumers use when describing products is to understand consumer vocabulary. This helps companies to communicate about their products in a way that is meaningful and relevant to their target audience.

Using a Focus Group to Stay Abreast of the Words