A qualitative technique that involves ________ examines consumer motivations and hidden concerns.
A)online panels
B)in-depth interviews(IDIs)
C)online ethnographic research
D)social media interactive research

Question

Quizplus · Accepted Answer

In-depth interviews (IDIs) are a qualitative technique where researchers conduct one-on-one interviews with consumers in order to get deeper insights into their motivations and hidden concerns. This method allows researchers to probe further into topics and get more detailed information than other methods such as surveys or focus groups. Online panels, online ethnographic research, and social media interactive research are other qualitative techniques, but they do not necessarily focus on uncovering consumer motivations and hidden concerns to the same degree as IDIs.

A Qualitative Technique That Involves ________ Examines Consumer Motivations and Hidden