A popular and growing trend in marketing research is the use of ________ to gain insights,with about half of marketing research professionals in a 2014 survey claiming that their firm has used this research technique.
A)focus groups
B)ethnographic research groups
C)shopalong research communities
D)marketing research online communities

Question

Quizplus · Accepted Answer

The question mentions that the technique is gaining popularity and that half of marketing research professionals have used it in a 2014 survey. The only option that fits this description is marketing research online communities.

A Popular and Growing Trend in Marketing Research Is the Use