The advantage of mobile ethnography is that it can ________ that a researcher might miss,with respondents viewed as the experts of their own lives.
A)uncover true entertainment habits
B)uncover authentic behavior and feelings
C)uncover gaming purchase and use behaviors
D)uncover authentic shopping behavior

Question

Quizplus · Accepted Answer

Mobile ethnography allows researchers to capture the authentic behavior and feelings of respondents as they go about their daily lives, uncovering insights that might be missed in traditional research methods. The other options focus on specific behaviors (entertainment, gaming purchases, shopping) rather than the broader advantages of using mobile ethnography.

The Advantage of Mobile Ethnography Is That It Can ________