Buying, trading, bartering are examples of consumers engaging in _____.
A) usage
B) acquisition
C) positioning
D) repositioning
E) white sales

Question

Quizplus · Accepted Answer

Buying, trading, and bartering all involve the acquisition of goods or services in some form. Choice A, usage, refers to the actual use of the purchased item; choice C, positioning, refers to a marketing concept where a brand tries to position itself in the minds of consumers relative to competitors; choice D, repositioning, refers to a marketing strategy where a brand changes its positioning in response to changes in the market or industry; and choice E, white sales, refers to a promotion where household linens and bedding are sold at a discounted price.

Buying, Trading, Bartering Are Examples of Consumers Engaging in _____