One reason why so many prices end in the number 9 is that they:
A) increase the credibility of manufacturers.
B) are easy to understand for consumers.
C) enhance consumer perception of product quality.
D) are perceived by consumers to be cheaper.
E) are fixed by market demand as default.

Question

Quizplus · Accepted Answer

Prices ending in 9 are perceived by consumers to be cheaper than a rounded up price. This is called psychological pricing, where the perception of the price is more important than the actual value. It is an effective marketing strategy to attract price-sensitive customers.

One Reason Why So Many Prices End in the Number