The advertising department of Locder Inc. has come up with a new set of advertising campaigns. The advertising manager determines the effectiveness of the new ads before they are broadcast. In this scenario, the advertising manager of Locder Inc. is involved in _____.
A) advertising copy testing
B) misleading advertising
C) disposition
D) perceptual mapping
E) white sales

Question

Quizplus · Accepted Answer

The advertising manager is involved in advertising copy testing, which is the process of determining the effectiveness of advertising messages before they are broadcast. Misleading advertising refers to deceptive or untrue advertising claims, disposition refers to a person's inherent qualities or characteristics, perceptual mapping is a marketing research technique, and white sales refer to sales of white products (such as bedding) typically held in January.

The Advertising Department of Locder Inc