Weldine Inc. is an online seller of second-hand electronics. On Black Friday, it sells its products at a discount of 80 percent. This is an example of _____.
A) advertising copy testing
B) misleading advertising
C) pretesting
D) perceptual mapping
E) white sales

Question

Quizplus · Accepted Answer

This is an example of a "white sale," which is a term used for a sale of household linens and goods typically held in January, or in this case, for electronic goods on Black Friday. It is not advertising copy testing, misleading advertising, pretesting, or perceptual mapping.